Music Production Department

The Department of Music Production offers three types of study:

1. Bachelor’s Degree Programme Music Production
   Provides students with a comprehensive theoretical and practical education that prepares them for careers in middle management and production in music institutions.
2. Master’s Degree Programme in Music Production
   Develops the professional knowledge and management skills of graduates who can find employment as managers in music institutions, art schools, independent producers or directors of arts agencies.
3. Doctoral degree, music production programme
   It builds on the Master’s degree and directs students to independent scientific, publishing and teaching activities. It also supports the implementation of music projects with an international reach and the development of innovative approaches in the field of music management and production.

The Bachelor’s and Master’s programme offers 25 courses each year focused on music production and management.Teaching combines several forms: individual contact teaching, project teaching, practical implementation of artistic projects, internships in professional practice or self-study.

The study at the department deepens the knowledge in the following areas: organisation and structure of music operation, cultural management, basics of general management, economics, business science, marketing, project management, practical production, human resources management and legislation, managerial psychology, copyright and legal issues, sociology of media, PR, online marketing, basics of stage technology, fundraising, cultural policy. It also develops informed insights into the philosophy of art, musicology, anthropology, psychology, sociology or journalism and extends into opera directing and conducting.

For our students, it is important to continuously build a network of contacts in the artistic field, personal connections with performers, or direct links to leadership positions in these areas. We also emphasize specialized language training, which allows for employment in an international context.

We also provide a portfolio of practically oriented courses covering:

• production of an international music festival
• opera production
• production of an international performance competition
• creation of the artist’s image and portfolio
• conference production.

You can find an overview of all taught courses HERE.

Among the graduates of the Department of Music Production of the JAMU are prominent artists and managers such as Jakub Čížek (director of the Czech Radio Symphony Orchestra), Lucie Šnajdrová (manager of the Moravian Autumn Festival), Jonáš Harman (director of the Moravian Philharmonic Orchestra Olomouc), Pavel Černoch (opera singer), Pavel Lojda (secretary of the Janáček Brno Festival), Karel Hampl (director of the Žilina State Chamber Orchestra).

An example of the creative work of our students is the promotional video of the JAMU Percussion Ensemble

The Department of Music Production is a member of two international networks:

ENCATC (European network on cultural management and policy)

Fachverband Kulturmanagement (The association for cultural management of german speaking countries)

The Department cooperates with many domestic and foreign organizations in the academic, non-profit, state or private sphere, for example:

Foreign:

• Opera Europe
• Universität für Musik und darstellende Kunst Wien – IKM
• Universität Franz List Weimar
• Music Management and Dramaturgy at the Academy of Performing Arts
• EURODOC(the European Council of Doctoral Candidates and Junior Researchers)
• EFA(European Festival Association)
• IMG Artists agency

Home:

• Brno Philharmonic Orchestra
• National Theatre Brno
• Music Management AMU
• Department of Dance HAMU
• Moravian Autumn, Easter Festival of Sacred Music, Exposition of New Music
• Janáček Brno and Theatre World festivals
• Music Managers Forum Czech Republic

Guests:

• Prof. Jiří Štilec
• MgA. Jakub Čížek
• Dr. Mojmír Jeřábek
• Prof. Peter Tschmuck
• Miguel Kertsman
• Prof. Steffen Höhne
• Véronique Firkušný
• Mary Lou Falcone
• Barbara Willis Sweete
• BcA. Valerie Hendrychová
• Prof. Calvin Taylor
• Prof. Rostam Neuwirth
• John Groves
• Daniel Šmíd
• Lukas Jandač

Symposium: art | music | management (in Brno 2013, 2016, 2019, 2024)

In 2013, for the first time in the context of the Czech Republic, an international professional meeting focused on music management was initiated by the Department of Music Production. In the following years, the Symposium was organized under the wings of other universities in the Czech Republic providing education in the field of music management and production (AMU, VŠMU). In 2016, the Symposium was again held at the HF JAMU with the addition of the Employers’ Forum – a meeting of professionals from music institutions in the Czech Republic. In the year 2024 the last Brno Symposiumwhere we celebrated 30 years since the establishment of the field of music management at JAMU.

More on our Facebook page: https://www.facebook.com/SymposiumArtsMusicManagement/

Music production

Teachers of the department produce or guarantee many domestic and international artistic activities, such as:

• International Leoš Janáček Competition in Brno
• Meeting of New Music Plus
• production of Chamber Opera HF JAMU
• Opera Europa – Conference Autumn (2014)
• Celebration of the 100th anniversary of Rudolf Firkušný (2012)
• Employers’ Forum
• Open House Brno Architecture Festival
• Label Heartcore Records

Selected master theses

• Kavalová R. Analysis of legal regimes for performers: the (dis)advantages of dependent and independent work, 2024
• Pokorná A. Value gap in music streaming, 2024
• Kavková, B. Musical Performers and Politics – Mutual Relationship and Implications for Careers, 2023
• Bulickova J. Blockchain in the music industry, 2022
• Mlích M. Selected aspects of communication of the Brutal Assault Festival, 2021
• Kaločaj J. Security management of music festivals and concerts: trends and case studies, 2020
• Hrubšová, P. Methods of employee selection in the artistic environment, 2016;
• Kubál, I. Audience survey of the Theatre World Brno festival, 2017;
• Ochrymčuková, A. Music dramaturgy of public service media: the case of Radiožurnál, 2013;
• Pinknerová, A. PR in classical music. Artist image through the eyes of music agencies, 2017;
• Sedlak, V. Changing consumer behaviour after the advent of legal digital music distribution, 2017;

Selected graduate projects:

• Kavková M. SWING! You’ll know us by the rhythm, 2023
• Vojtičková G. Marketing strategy for the celebration of the 75th anniversary of JAMU for the Faculty of Music, 2022
• Petrů D. Symposium: classic or exception? Women in Artificial Music, 2022
• Pospíšil V. Podcast series on management topics mainly from the music industry under the HF, 2021
• Voskárová D. Complete production of music CD, 2020
• Bazgier, O. ZUŠ Conference, 2018
• Lukášová, Z. Conference on Criticism, 2017
• Samková, M. Internship at the Czech Center New York 2016
• Grombiřík, M. Circus Problem concert series 2016
• Žilecká, M. Symposium: Art | Music | Management 2016
• Peclová, D. Opera Europe Conference Autumn 2014
• Palaniyappan, Z. Performance of the futuristic opera Victory over the Sun at the Moravian Autumn Festival 2018

The mission of the Department of Music Production is to prepare managers for professional careers in a wide range of musical institutions – orchestras, theatres, art agencies, art schools – and for independent artistic management. The discipline seeks to combine the development of students’ own personal artistic and creative potential with professional training in management, coordination and strategic planning. It also emphasizes the economic aspects of musical processes, the legislative environment (copyright issues), marketing and arts PR.

The Department pursues the following main objectives:

1. To develop students’ talents and abilities for independent realization of artistic projects.
2. To equip students with the theoretical and practical knowledge for a career as a professional music manager and producer.
3. To identify and develop trends in the field, to transfer the knowledge to both students and the professional public (through teaching, experiments, artistic projects and professional conferences), to lead professional reflection and scientific research activities.
4. To develop practical skills through active participation of students in cultural projects of the JAMU Faculty of Music and partners directly from practice (e.g. the Brno Philharmonic).

Students and graduates of the department find employment in cultural and artistic organizations of the non-profit sector, in contributory organizations, in commercial entities and in public and state administration. Often they also engage in their own artistic and entrepreneurial activities. These include positions as managers of orchestras, opera companies or art agencies, marketing or PR managers, project managers or art critics. Many students are already in employment during the final phase of their studies.

Information on the admission procedure can be found HERE.

Profile of male and female applicants:

Bachelor’s degree

A high school graduate who, with his/her talents, abilities, skills and knowledge, meets the requirements for music managers, has an obvious motivation and interest in the field of music, as well as a broader overview and interest in culture. He/she has a knowledge of one world language at secondary school level (B1 of the Common European Framework of Reference).

Master’s degree

A graduate of a bachelor’s degree in a given field at the undergraduate level or a related undergraduate field whose graduate project and undergraduate thesis and portfolio of other personal cultural projects and activities are of outstanding quality. His or her skills, knowledge and talents meet the prerequisites for the specialisation at master’s level. He/she is equipped with knowledge of one world language at university level with an emphasis on musical terminology (B2 of the Common European Framework of Reference).

Characteristics of professions of Bachelor’s degree graduates

A graduate of the Bachelor’s degree can find employment in the following professions:

• junior or middle manager of an orchestra, music section of a theatre or arts agency (e.g. concert department manager for an orchestra)

• deputy headmaster of a primary art school

• Production

• production team leader

• Volunteer coordinator in art institutions

• project assistant

• project leader

• Events Officer/Event Manager

• Festival Secretary

• Secretary/ice/head of artistic operation

• secretary for visiting artists

• head of artistic-technical operation

• Public Relations Officer

• Marketing and Sponsorship Officer

• fundraiser for art projects

• art agency worker/ice

• entrepreneur – self-employed.

Characteristics of professions of graduates of the Master’s degree

A graduate of the Master’s degree can find employment in the following professions:

• Head of Marketing in Music Institutions

• intendant and impresario

• manager of a large international project / festival

• Project Office Manager/Project Manager

• festival director

• head of education and training in a music institution

• music director

• General Manager / Orchestra Director

• producer

• Head of the Cultural Department of the Municipal Office

• head of the cultural centre of the town

• artistic director

• dramaturg/s

• manager of a non-profit organisation

• artistic manager / artistic agent / self-employed

• senior staff member of music schools, conservatories and music grammar schools.

Characteristics of professions of doctoral graduates

A graduate of the doctoral degree can find employment in the following professions:

• educator

• researcher(s)

• manager(s) of artistic operations or own projects and activities.

The department is headed by Lucie Pešl Šilerová, founder of the international professional meeting Symposium: art | music | management, and creative director of the Open House Brno festival, who in 2017 published the book German Culture Orchestra: structure, organisation, funding, and in 2023, together with Lenka Dohnalová, PhDr. D., The Applicability of Artists in the Labour Market in Classical Music in the EU Context. As a guest lecturer, she regularly lectures at Masaryk University, the Academy of Performing Arts, the Academy of Performing Arts in Bratislava and at international conferences.